
"At first glance, it appears that Internet ad spending has kept pace with the audience online. Last year, advertisers spent an average of $71.51 per user, which eMarketer projects will increase to $88.28 this year and will inch close to the $100 per user mark next year."
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assistant® Advertising…
New Revenue from Targeted, Persistent, & Measurable Online Promotions
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Online advertising is growing at 30% this year according to market watcher eMarketer. Assistant from College Sports Rewards generates revenues for you from the burgeoning online advertising industry by offering advertisers a better targeted, persistent, and uniquely measurable online exposure.
Assistant Promotions are:
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Targeted: assistant users look to collect points when they buy. Based on the needs of the advertiser a promotion can be promoted to fans across the country, statewide, or around main campus. Uniquely advertisers can drive either online sales, local store sales, or both. Advertising is delivered to the fan when the fan uses keywords on the Internet. Each ad contains an offer of points rewarding the fan for their loyalty and school support when they buy from advertisers.
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Persistent: Unlike banners or paid search ads that appear once and continually change, advertisers get additional value from Assistant ads as they are delivered to and stay with fans looking to earn points from participating businesses. Assistant cuts down the work for the fan and makes it easier to buy from advertisers offering them points. Fans can view a promotion and store it in their Assistant until they are ready to use it. And advertisers pay just once for the ad no matter how many times they look at it!
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Measurable: Assistant is the only keyword advertising program that enables advertisers online and in-store tracking. When fans receive offers, points can be earned for internet and local shopping.
Assistant advertising expands what advertisers can get from leading athletic departments by offering more than what is available today. It is a clear win for advertisers looking for more business, fans looking for points, and athletic departments looking for new revenues.
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