January 2007
A successful fan appreciation program takes work. Connecting fans and sponsors to build up a new revenue stream takes technology. Consider CSR as a pre-built, pre-wired fan appreciation program that creates a new revenue stream. Athletic directors choosing CSR will find it easy to build a new fan and revenue development program because CSR comes with a ready-made playbook, the talent, the systems, and the deployment steps necessary to get the ball rolling. And, best of all, CSR tailors the system to your department's individual needs, so that your program has a chance to shine.
Just select plays from CSR's “Hit Pause...Play Life” idea bank to build a selection of fan opportunities and the program is set. Mix in your own special events to emphasize something only your program can offer. CSR loads these fan opportunities into its easy-to-use, no hassle system. All a smart athletic director has to do is integrate the rewards program into their routine communications plan to let the fans know about this great new way to support the teams.
A few words about costs: there are none. CSR sends checks to athletic departments, not the other way around, opening a new revenue stream and making money. What athletic director can't afford to say thank you with College Sports Rewards?
Many universities have relationships with leading multi-media marketing agencies. So does CSR. We're happy to work with independent universities, or with schools that have a relationship with an agency we don’t work with. CSR can connect with you directly, or with the agency you’ve picked.
Join the University of North Carolina, the home of the Tar Heels, in thanking fans with your own CSR program. Sensing it was time to do more to thank their great Tar Heel fans and supporters, UNC rolled out Tar Heel Rewards during the spring of 2006. Known for innovative revenue stream development, the Tar Heels - along with Learfield’s Tar Heel Sports Marketing - already have one season under their belt and the experience to know it's good business to say thanks to their fans.
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