January 2007
Smart athletic directors make sure to say thanks to their wonderful fans. Year in and year out, fans provide the support that keeps programs growing. Until now there hasn’t been a way to say thanks to these fans by offering something truly special to each and every fan simply and easily. Consider College Sports Rewards, a fan appreciation system, available now to savvy athletic directors looking for a new way to say thanks to fans that make good programs great.
CSR recognizes the challenges athletics departments face every day. With every new season goals expand, resources get stretched, and more dollars need to be found. Without extra cost CSR fan appreciation programs help athletic directors:
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thank their great fans,
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open a new revenue stream, and,
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give sponsors new exposure opportunities
So how does CSR help the athletic director say thanks? By offering fans one-of-a-kind opportunities every time they shop. CSR gives fans promotional offers that help them collect points and support their teams. In a life that speeds by, CSR is a pause button for fans to stop the action, take a deep breath, and cherish something special, like an autographed ball to give to a son or daughter, or a private basketball lesson. Points earned through CSR let fans become part of the game: sitting in on team practice, scoring a free pass to a training camp, or getting exclusive time with the coaching staff.
With CSR, fans can hit the pause button at the right time, take a deep breath, and enjoy the game on a higher level, complements of the team they love. It enriches the fan experience and fuels their desire. That’s playing life.
Wins come in all shapes and sizes. For fans, CSR provides a unique opportunity to breathe deep and play life. For athletic directors, CSR is the kind of program that strengthens great programs and makes them perform even better.
Wired fan appreciation program that creates a new revenue stream.
Athletic directors choosing CSR will find it easy to build a new fan and revenue development program because CSR comes with a ready-made playbook, the talent, the systems, and the deployment steps necessary to get the ball rolling. And, best of all, CSR tailors the system to your department's individual needs, so that your program has a chance to shine.
Just select plays from CSR's “Hit Pause...Play Life” idea bank to build a selection of fan opportunities and the program is set. Mix in your own special events to emphasize something only your program can offer. CSR loads these fan opportunities into its easy-to-use, no hassle system. All a smart athletic director has to do is integrate the rewards program into their routine communications plan to let the fans know about this great new way to support the teams.
A few words about costs: there are none. CSR sends checks to athletic departments, not the other way around, opening a new revenue stream and making money. What athletic director can't afford to say thank you with College Sports Rewards?
Many universities have relationships with leading multi-media marketing agencies. So does CSR. We're happy to work with independent universities, or with schools that have a relationship with an agency we don’t work with. CSR can connect with you directly, or with the agency you’ve picked.
Join the University of North Carolina, the home of the Tar Heels, in thanking fans with your own CSR program. Sensing it was time to do more to thank their great Tar Heel fans and supporters, UNC rolled out Tar Heel Rewards during the spring of 2006. Known for innovative revenue stream development, the Tar Heels - along with Learfield’s Tar Heel Sports Marketing - already have one season under their belt and the experience to know it's good business to say thanks to their fans. Next>>>
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